Ricanza fruit brand identity
Ricanza supplies fresh tropical fruit from Latin America to CIS countries.
The company plans to increase the range of products, and decided to update the logo. A new logotype, juicy brand identity and bright fruit packaging has been developed in the studio.
The logotype represents abundance of fruit, brand colors increase appetite and are fully charged with positivity and sunny weather. We set a vector to design basic documents such as business card and blank.
In addition to the main logotype, we created a compact one, which can be used on stickers and fruit labels.