Regional Investment Bank identity
Before & After
The bank has existed with the old logo for many years, but today it looks very archaic. The full name of the bank was enclosed in the descriptor, and that was about to change.
Refreshing an established logo is often far more challenging than creating a completely new style for a new company — you are required to keep the recognizability of the brand and get create an obvious improvement in the eyes of both customers and its customers.
The simple shapes are always perceived much easier.