Redesigning the Grupeer logo involved typographic adjustments, letter geometry changes and choosing fresher colors. We picked the Madera Medium font with minor improvements for the text part. Obviously now, we got rid of the rounded edges of the letters which gave the logo a serious business look. A dynamic gradient, on the other hand, created a perception of movement and development.
As a short alternative, the client has the opportunity to use the first letter alone, losing the rest of the name.