RIO shopping mall identity

RIO shopping mall identity

RIO — the largest shopping mall chain in Russia. Each year about 200 million people visit the malls. It took RIO more than 10 years to become the largest shopping mall chain in Russia and the most recognizable brand in the country.
We have developed a bright and adaptable logotype, which adorns a new building on Leninsky avenue in Moscow. In the nearest future the logotype will appear on other 22 shopping malls all over the country.
This is how the logotype looks in real life on the shopping mall architectural lighting presentation.
Recognizable in any mood
During the development, one of the objectives has been to make it adaptable and able to transform to certain moods, keeping the recognisability.
The colorful logotype makes the interior dynamic, and a juicy color range allows visitors to feel the festive mood, making their shopping very bright and memorable.