Regional Investment Bank identity

Regional Investment Bank identity

RIB – is a Latvian bank, established in 2001, to serve corporate and private customers.

Before – After

It’s been quite a long time that the bank has existed with a logo, which would look rather archaic today. For some reasons, the full name of the bank was included in it’s descriptor to the logo. Before starting to work with the bank, we had to put everything in order giving the logo an updated and refreshed look.

Font and color
The color of the logo has acquired a more solid and trustworthy character. The massive font has been replaced by the stylish and strict outline of a geometric grotesque called Radikal, created by the Swiss designer Niko Inosanto (Nootype).
By using the circle, the sign has become proportional and accurate. The scheme by which the logo is being built is based on the height of capital letters of the name.

The simple shape began to be perceived much easier.
We have created a separate English version of the logo for all foreign documentation and promotional materials.